![]() ![]() Also known as the Product/Market Expansion Grid, it has been a guide for effective business growth to generations of entrepreneurs and marketers. Igor Ansoff, was first published in the Harvard Business Review in 1957, in an article titled ‘Strategies for Div ersification’. ![]() ![]() Entrepreneurs constantly need to innovate and find newer ways to expand markets, profits and brand penetration.Īnsoff’s Growth Matrix developed by applied mathematician and business manager, H. Remember Kodak, Nokia, Xerox, Blackberry?įor every business that fails to grow, there are hundreds of newcomers waiting to take its place. ‘The business as usual’ mindset has led to the demise of many promising brands that dominated the market in their days of glory. So far we’ve established that a business, in order to sustainably thrive through decades, can never find itself ‘content’. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |